It started as a joke. I was working on an advertising concept for a Japanese company. Somehow I had to incorporate their mascot within the design.
Mascots are huge in Japan. They’re everywhere and almost every business has one. As I prepared to move there (long story, was on-hold, now back on) I decided to create my own.
He’s a cheeky university student, heart’s in the right place and tries to do the right thing. It doesn’t always work out though.
But I couldn’t leave Gooner on his own. So along came Inu – his pet dog. And then Fuku Bunny. They kept coming.
Each has their own back story, and some will be more important than others. They’ll pop up on stickers, t-shirts and whatever else I get around to.
I’m pretty sure they’ll grow on you.