Tuesday Dispatch

2021, March 30

In our weekly roundup:

Should old news on Twitter be flagged? Plus: a tour of the Japanese Kei Car, books used for money laundering on Amazon and copycat design.

Outdated news on social media, Kei Cars, money laundering and copycat designs

WHEN DOES A NEWS STORY STOP BEING NEWS?

In the space of half an hour I picked up news “stories” more than a year old on my Twitter feed. Undoubtably fed by the need to constantly “”share”” on Social Media, the posters were doing harm to their reputation, and wasting their follower’s time.

Maybe the solution is for Twitter to include the publish date?

TARGETING CHINA? CHOOSE YOUR MODELS WISELY

Despite issues with human rights and a protectionist attitude to their economy, China is still a key target for many. If you are planning on taking it on choosing the right models to front your campaigns will be vital.

The Chinese are notorious for being insular and jingoistic. Cutting the heads off models to hide their ethnicity doesn’t work – nor does aiming for a diverse model selection.

Perhaps more worrying is the obsession with slim (dare we say “skinny”) women, in particular the so-called “BM Style”. It could mean compromising body positive, diverse positioning in other markets.

IS YOUR NAME BEING USED FOR MONEY LAUNDERING?

A disturbing report has surfaced in The Guardian that books are being used to launder money. The scam involves setting up “fake” books on Amazon’s self-publishing platform, setting high prices and then buying them. To give the books an air of credibility, existing authors are being targeted and their personal information used to get through Amazon’s sign-up processes.

If you’re not doing it already, you should run searches on your name at Amazon and Smashwords.

JAPAN’S BIG SMALL CARS

Toy Suzuki Hustler in front of the wheel of a full sized version

A post-war solution to getting people mobile, the Kei Car has become an iconic and uniquely Japanese concept. Take a quick trip through their history and the challenges awaiting this design classic.

FASHION “INFLUENCER” ACCUSED OF COPYING (AGAIN)

Danielle Bernstein is in the spotlight again for the wrong reasons. It’s alleged she’s copied work by sustainable, WoC designer Ngoni Chikwenengere, who runs sustainable black-owned brand We Are Kin. This isn’t the first time “WeWoreWhat” has been accused of copying work and they’re currently embroiled in a couple of lawsuits.

The question is whether the design was cribbed from Chikwenengere, originated from a freelancer as WeWoreWhat claim, or is just a generic one that’s been in the market for decades.

ICYMI: WHAT MAKES A GOOD MOBILE FASHION PRODUCT PAGE?

Person using a mobile phone to make an online purchase from a fashion retail website

Our review of 120 web pages from 50 fashion brands has shown what does – and doesn’t work for mobile ecommerce. From designing your hero images to presenting washing instructions, you’ll find what you need to include (or not) in our infographic.

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