We’re open to licencing our characters for use on other products or in marketing campaigns. This page gives you a high-level view of why you might licence a character and what it involves. It’s intended as a starting point and there would be more detailed discussions between us before we agreed to a licence.
Yes. The characters produced by Kobe Roku are our
intellectual property. Using a character without permission is theft. We pursue
unauthorised use of our characters through criminal and civil courts.
Now the warning is out of the way…
Our characters have a certain charm. They have a growing
following. They stand out.
Adding one of our characters to your product or marketing
will have a halo effect, drawing people into your business who might otherwise
not have come. You may find fans search your products out, as well as their
greater appeal from having Gooner or Tabe on the outside.
When we licence a character, we reach an agreement to use
them on a specific product in a specific way. For example, we may agree to let
you use Fuku Bunny on the lid of a pencil case. You can then manufacture,
market and sell your pencil case.
(We’ll also market it by including it on this website and in
our social media feeds).
If you then decide to produce a pencil case with Fuku Bunny
on the side, or a ruler to go inside with Tabe on, you’ll need another licence.
The good news is once we’ve set up one, the rest are a lot easier and quicker
to sort out.
As for costs, there’s a small fee to set up the licence
agreement and then we are paid a small commission for each product that’s
manufactured. Our aim is to keep these costs low so smaller businesses can
benefit from licencing our products (and you’re happier to licence across
multiple product lines!)
While our characters are occasionally naughty or
mischievous, we try to keep them child friendly. This influences our decisions
about where we will and will not allow them to be used.
There are products we will not permit our characters to be
used on. These include medicines, tobacco products, sweets and candy, sex toys
and of course anything illegal. We are also concerned about the environment and
sustainability, so tend to favour products and companies that have this close
to their heart.
If you’d like to have a discussion about obtaining a licence, contact us using the form below with an overview of your idea.
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